Digital Platform for Green Agriculture: Driving Low-Carbon Economy toward Net-Zero in Thailand

Abstract

This research aimed to develop and evaluate a specialized digital platform for green agricultural products, serving as a critical mechanism to reduce the Carbon Footprint (CFP) and propel the farm sector towards Thailand's national Net-Zero goal. The study employed a mixed-methods research design, beginning with a user-centered approach inspired by Design Thinking to develop a functional prototype. Quantitative data were collected from a sample of 400 participants —200 farmers and 200 consumers —alongside qualitative insights from prototype testing. The results confirm that the developed platform successfully integrates essential functions, including the clear display of product Carbon Footprint information and a robust traceability system. Multiple Regression analysis indicated that the clarity of Carbon Footprint information had the most significant influence on user trust and purchasing intention ( =0.402, p<0.001). Furthermore, overall user satisfaction with the platform was high ( = 4.35, out of 5.00). In conclusion, this digital platform is a vital infrastructure component for establishing environmental trust between producers and consumers, providing transparent data on low-carbon products, and accelerating Thailand's agricultural economy's transition towards a sustainable, Net-Zero future. The findings underscore the importance of integrating verifiable environmental metrics into e-commerce for green commodities.