A study of tourist perceptions for jewelry design

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Thai jewelry entrepreneurs face a wonderful challenge from the increasing requirement of variety by customers. Good design and good quality are not enough to survive in a competitive market. Thus, designers are important to study the behaviors of customers and work closely with customers to make sure that products and services fulfill their needs and requirements. The objective of this study is to propose a study of tourist perceptions for jewelry design to meet and respond the tourist requirement. It integrated an emotional design and product identity to explore the customers’ perception and design new jewelry. This research performed in three phases. First, it was to explore the customers’ perception to trend cards. Second, it was to design new jewelry. Third, it was to explore the customers’ perception to jewelry. The result illustrated that new jewelry was related to personality and responded to customer requirements.


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KONGPRASERT, N. (2016). A study of tourist perceptions for jewelry design. Naresuan University Engineering Journal, 11(2), 49–57. https://doi.org/10.14456/nuej.2016.27
Research Paper


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