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This paper examines the criteria that is significant in building an area-based innovation system in Thailand. The Analytical Hierarchy Process (AHP) questionnaire was distributed to experts in the area of urban planning, development, and policy studies. They assessed and prioritized indicators that could shape the innovation system on a regional scale. The study found that enhancing human capital, innovation collaboration, innovation capability, cultural/knowledge resources, and innovation capacity is more important, rather than focusing on physical infrastructure development. This implies that major elements for an area-based innovation system in Thailand highly depend on citizen, institutions, and linkages across sectors.
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