Application of Kansei Engineering Technique and Kano Model for Design and Development of Lamp Products from Krajood Basketry

DOI: 10.14416/


  • Surasit Rawangwong Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Srivijaya / Materials Processing Technology Research Unit, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Chatree Homkhiew Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Srivijaya / Materials Processing Technology Research Unit, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Chainarong Srivabut Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Pheeraphong Phanthasri Department of Design, Faculty of Fine Arts, Songkhla Rajabhat University


Product Design, Kansei Engineering, Kano Model, Krajood, Lamp Products


This research aimed to design and develop a decorative type of Krajood woven lantern by applying Kansei engineering (KE) and Kano’s model to promote tourism in the Songkhla Province. The Kansei Engineering (KE) was used to survey and select the customer's feelings or Kansei words for the product and the Kano model was then applied to create a questionnaire to survey and analyze the coefficients of satisfaction and dissatisfaction of product attributes, where qualified product attributes could be used as a component of product design. Applying KE to explore the emotions, feelings and needs of customers, was used to evaluate the product attributes towards designing new products. The data used to create the questionnaire consisted of 3 main parts, namely the word boundary part, product feature scope, and product representative images. The survey data were then analyzed with a quantitative analysis method in the form of a forecast equation. The newly designed Krajood products were analyzed from KE and Kano model. The results showed that the main expressions for the design of Krajood lamp products are interesting, exotic, and unique. Also, the product features were designed in the shape of the lamp, weave pattern, color tone, and product identity. There are in tune with the moods feelings and needs of the customers even more.


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บทความวิจัย (Research article)