Application of Quality Function Development Technique in Combination with Kansei Engineering in the Design and Development of Ceramic Tea Set Products

DOI: 10.14416/j.ind.tech.2022.12.002

Authors

  • Surasit Rawangwong Department of Industrial Engineering / Materials Processing Technology Research Unit, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Chatree Homkhiew Department of Industrial Engineering / Materials Processing Technology Research Unit, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Thaya Pirom Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Julaluk Rodjananugoon Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Srivijaya
  • Chaiwattanapat Laosat Department of Design, Faculty of Arts, Songkhla Rajabhat University

Keywords:

Product Design, Quality Function Development, Kansai Engineering, Ceramic, Tea cup set

Abstract

This research aims to apply the quality function development technique in combination with Kansei engineering for the design and development of ceramic tea set products that “can respond to consumer behavior, mood, and needs” By collecting consumer demand data and converting demand with a product planning matrix or the house of quality. And survey consumer sentiment data with Quantification theory type 1 in the form of a forecast equation to help create new product models. The results showed that ceramic tea set products have been designed and developed product features in terms of form/shape with novelty, local identity, beautiful, suitable size, pattern, beautiful color, the soil is fine, versatile, and useful suitable for use. Also found that the expressions used to convey a product consisted of a feeling of beauty, novelty, and identity. The issue of the needs that consumers are the most important and the most satisfied first is a design requirement with a local identity, the satisfaction level was at a very good level with an average of 4.58. And the level of satisfaction in the second issue is product features are beautiful, the satisfaction level was at a very good level with an average of 4.51.

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Published

2022-12-15

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Section

บทความวิจัย (Research article)