The Quantitative and Qualitative Analysis of Logistics Performance Factors for Thailand’s Agriculture
Keywords:Logistics system, Thailand’s agriculture, COVID-19, Industry 4.0
The Coronavirus 2019 situation (COVID-19) has affected customer behavior, especially in agriculture. Most customers buy products via an e-commerce platform. The change in customer behavior results in business adaptation. Thus, the logistics system is the main key to meeting customer needs. This research aims to analyze logistics performance factors in order to enhance the quality of logistics service in Thailand’s agriculture that consists of working time, information management in the logistics system, provision of ongoing shipment status, and customer service for Thailand’s agriculture. The research presents the literature review of logistics performance factors and Industry 4.0 in the agricultural logistics system and the quantitative and qualitative analysis of logistics performance factors in Thailand’s agriculture. The data collection was carried out using questionnaires and in-depth interviews. The data analysis was conducted using descriptive statistics, nonparametric statistics and content analysis. Results from the study show that all logistics performance factors are very important in the agricultural logistics system as the result, there was processing time decreased by 56.45%. Moreover, the finding assists the organizations in order to gain a better understanding of technology implementation in logistics systems for enhancing business competitiveness in Thailand’s agriculture and other businesses.
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