Structural Equation Model Factors Affecting The Performance of The Orchid Industry for Export in The Lower Central Region of Thailand
DOI: 10.14416/j.ind.tech.2022.03.005
Keywords:
structural equation model, operation, orchid industryAbstract
The objectives of this research were to (1) find out factors affecting the performance of orchid industry for export in the lower central region of Thailand; (2) analyze the structural equation model affecting the performance of orchid industry for export in the lower central region of Thailand; and (3) trial the structural equation model affecting the performance of orchid industry for export in the lower central region of Thailand. The samples were 300 entrepreneurs who were in orchid industry for export in the lower central region of Thailand. Data were collected and analyzed using questionnaires,analytical statistics, frequency distribution, percentage, mean, standard deviation and structural equation model. The result of the study revealed that (1) The overview of each aspect measured from the higest to the lowest means were entrepreneurship, marketing management, external environment, production management, and performance aspects, respectively, and (2) the structural equation model affecting the performance of orchid industry for export in the lower central region of Thailand developed by the researcher conformed to the empirical data (c2=406.597, df=160, GFI=0.939, RMR=0.047, RMSEA=0.038) which met the criteria set for the results of the causal influence analysis within the factor structure affecting the operation of the orchid industry for export in the lower central region of Thailand. It was found that the general external environment had the highest influence (TE=0.56), followed by Marketing Management (TE=0.51), Entrepreneurship (TE=0.34) and Manufacturing Management (TE=0.340); and 3) The model trial was appropriate and feasible in all aspects.
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ผลงานวิจัยและบทความวิชาการที่ปรากฏในวารสารนี้ เป็นความคิดเห็นอิสระของผู้เขียน ผู้เขียนจะต้องเป็นผู้รับผิดชอบต่อผลทางกฎหมายใด ๆ ที่อาจจะเกิดขึ้นจากบทความนั้น กองบรรณาธิการและคณะจัดทำวารสารฯไม่จำเป็นต้องเห็นด้วยเสมอไป