Structural Equation Model Factors Affecting The Performance of The Orchid Industry for Export in The Lower Central Region of Thailand
Keywords:structural equation model, operation, orchid industry
The objectives of this research were to (1) find out factors affecting the performance of orchid industry for export in the lower central region of Thailand; (2) analyze the structural equation model affecting the performance of orchid industry for export in the lower central region of Thailand; and (3) trial the structural equation model affecting the performance of orchid industry for export in the lower central region of Thailand. The samples were 300 entrepreneurs who were in orchid industry for export in the lower central region of Thailand. Data were collected and analyzed using questionnaires,analytical statistics, frequency distribution, percentage, mean, standard deviation and structural equation model. The result of the study revealed that (1) The overview of each aspect measured from the higest to the lowest means were entrepreneurship, marketing management, external environment, production management, and performance aspects, respectively, and (2) the structural equation model affecting the performance of orchid industry for export in the lower central region of Thailand developed by the researcher conformed to the empirical data (c2=406.597, df=160, GFI=0.939, RMR=0.047, RMSEA=0.038) which met the criteria set for the results of the causal influence analysis within the factor structure affecting the operation of the orchid industry for export in the lower central region of Thailand. It was found that the general external environment had the highest influence (TE=0.56), followed by Marketing Management (TE=0.51), Entrepreneurship (TE=0.34) and Manufacturing Management (TE=0.340); and 3) The model trial was appropriate and feasible in all aspects.
B. Jeenkerdsup, N. Paopun, A study of the competitive ability of Thai orchid exporter business, Journal of Management and Marketing of Rajamangala University of Technology Thanyaburi, 2016, 3(1), 99-116. (in Thai)
B. Phinaitrup, A study of labor skill development in Thai orchid industry: A case study of central provinces, Academic Journal of Humanities and Social Sciences Burapha University, 2021, 22(40), 93-116. (in Thai)
M. B. Barbara, Structural equation modeling with mplus: Basic concepts, application, and programming, Taylor & Francis Group, NY, USA, 2012.
M. Piriyakul, Moderator and mediator in structural equation modeling, The Journal of Industrial Technology, 2015, 11(3), 83-96. (in Thai)
M. Piriyakul, Test of moderation effect in structural equation modeling, The Journal of Industrial Technology, 2016, 12(1), 78-91. (in Thai)
Y. Kaiyawan, Structural equation modeling with AMOS, Journal of Science and Technology Phetchabun Rajabhat University, 2021, 1(1), 50-60. (in Thai)
S. Srisai, Applied statistics for social science research, 3rd ed., Faculty of Education, Chulalongkorn University, Bangkok, Thailand, 2008.
M. Wimonrat, Value proportion of Thailand's major basic industrial exports in ASEAN countries, Business Promotion and Development Group Office of Primary Industries, Bangkok, Thailand, 2021.
T. Silpcharu, Statistical research and analysis with SPSS and AMOS, Business R&D, Bangkok, Thailand, 2012.
R.J. Rovinelli, R.K. Hambleton, On the use of content specialists in the assessment of criterion-referenced test item validity, The Annual Meeting of the American Educational Research Association, Proceeding, 1976, ED121845.
J.F. Hair, W.C. Black, B.J. Babin, and R.E. Anderson, Multivariate data analysis, 7th Ed., Prentice Hall, NJ, USA, 2010.
J.F. Hair, W.C. Blak, B.J. Barbin, R.E. Anderson and R.L. Tatham, Multivariate data analysis, 6th Ed., Prentice Hall, NJ, USA, 2006.
K. Rangsungnoen, SPSS and AMOS analysis for research. Bangkok, SE-ED, Bangkok, Thailand, 2011.
P. Termtrirakij, Factors determining critical success to the electrical and electronics industry in Bangkok metropolitan area, Thesis, Sripatum University, Thailand, 2012.
N. Permchart, C. Kerdphithak, K. Busaba, A business operational model of community enterprises for agricultural products to escalate the coomercial quality, Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science), 2018, 6(2), 21-37.
Graduate School, Dhurakij Pundit University, https://shorturl.asia/QOmNd, (Accessed on 26 March 2022)
M. Phlee, External environment and expectations of border entrepreneurs: A case study of tak bai district, Narathiwas province, Thesis, Yala Rajabhat University, Thailand. 2017.
S. Sangsuwan, A management model of rubberwood furniture industry for export of Thailand, Thesis, Siam University, Thailand. 2018.
S. Pimonratnakan, The supply chain management of agricultural commodities orchids in Budhamonthon, Nakhon Pathom province, Veridian E-Journal,Silpakorn University, 2018, 10(2), 1595-1609. (in Thai)
S. Jirawattananon, External environment factors affecting Thai leather industry management exporting, Siam Academic Review, 2013, 14(1), 29-42. (in Thai)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.ผลงานวิจัยและบทความวิชาการที่ปรากฏในวารสารนี้ เป็นความคิดเห็นอิสระของผู้เขียน ผู้เขียนจะต้องเป็นผู้รับผิดชอบต่อผลทางกฎหมายใด ๆ ที่อาจจะเกิดขึ้นจากบทความนั้น กองบรรณาธิการและคณะจัดทำวารสารฯไม่จำเป็นต้องเห็นด้วยเสมอไป