Package Design for Ostrich Shell bag of Palita Exquisite Eggs Shop

Abstract

The purposes of this study were as follows: 1. To design an appropriate packaging with appropriate structure for the product in order to protect the internal product and be convenient for transportation. 2. To test the mechanical performance of the structure in the protection of packaging. 3. To design graphics for packaging to be remarkable and show unique characteristics with complete product information. 4. To test overall satisfaction with the ostrich eggshell bag packaging. The population used in the research were 2 of ostrich egg bag manufacturers by using the interviewing. The sample consisted of 100 tourists who bought ostrich eggshell bags by using the collecting consumer behavior surveys method to design the packaging in 3 prototypes of die-cut box in order to test the mechanical properties. The result shows that the prototype No.2 is the most powerful consist of anti-vibration, impact resistance, pressure resistance graphic on the package. Moreover prototype No.2 is the most appropriate which beautiful, valuable, represent internal product and unique. Overall satisfaction to the prototype of ostrich eggshell bag packaging covered 2 objectives are the packaging structure can protect the product and graphic design can help sales promotion with create a positive attitude to the product. The evaluation result shows that the overall satisfaction is at a high level.