A Study of Generation Z on Their Learning Styles, Online Learning Methods and Search Strategies
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Abstract
The traits and learning preferences of different generations differ. Less research has been done on Generation Z (Gen Z), the next generation of employees and consumers. This study attempts to shed light on the learning styles and preferences of Gen Z along with their views on both structured and unstructured online learning, and their searching strategies. Open-ended surveys and knowledge search tasks were conducted, observed, and analyzed. The results showed that Gen Z students tend to prefer visual and kinesthetic learning. Moreover, individual goals influence both structured and unstructured online learning methods. The search strategies used by Gen Z students are using a combination of short keywords and focus features (functions) that they want to perform. Moreover, they selected the search results by looking at search engine rankings, website reputation, the amount of views, and the more recent links. The findings of this study will be valuable for creating online courses that adopt the best strategies for Gen Z students. The paper concluded with recommendations on online learning design with knowledge-searching implications.
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