Guidelines for Communicating the Identity of the Three Dhammas for Tourism in Sakon Nakhon Province
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Abstract
Abstract: This research has objectives (1) to study the tourism identity of Sakon Nakhon Province, (2) the identity communication strategy to promote tourism in Sakon Nakhon Province. It is mixed research Between qualitative research and quantitative research Bring information SWOT Analysis Then formulate a plan for identity communication strategic indigo dyed in Sakon Nakhon with TOWS MATRIX Analysis and Focus Group by experts to check the plan for identity communication strategic tourism identity of Sakon Nakhon. The research found that
- Sakon Nakhon Province has its strengths in Dharma, nature and culture in accordance with the local conditions. Therefore, the identity of the 3 Dhamma was established as a tourism strategy in Sakon Nakhon Province. But the past problems found that Relevant agencies still lack clear tourism identity dissemination. It is necessary to seriously promote or encourage stakeholders to jointly develop the tourism identity of the province.
- Determination of identity communication strategies to promote tourism in Sakon Nakhon Province (1) Strategy 1: Promote the use of provincial identity. It is the development of an identity narrative through history. both online and offline media Create a two-way communication format. to increase awareness and create a force to attract the attention of tourists (2) Strategy 2: Determination in design and encoding Bringing together marketing communication tools to create and enhance the design mechanism and the choice of provincial identity to be concrete can be linked to the province (3) Strategy 3: Coordination and expansion of cooperation with tourism agencies both regionally and nationally. It is a policy management. and sustainable operations Support the dissemination of communication of the provincial identity to be more known
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