Development of Agricultural Product Origin Inspection System for Supporting Agro-Tourism with Data Mining Techniques in Samut Prakan Province

Main Article Content

Supranee Horma

Abstract

This paper presents the innovative development of a source monitoring system for agricultural products that supports agricultural tourism using data mining techniques in the Samut Prakan Province using collaborative filtering. This method uses modeling techniques with clustering techniques and an Analytic Hierarchy Process (AHP). This method can create a database by adopting the approach of developing a knowledge base using the ontology method to propose knowledge in the form of groups of concepts and their relationships with each other within the scope of interest. This makes it possible to create a database that provides reasoning efficiently. This research is a combination of qualitative and quantitative research with the following objectives: (1) to study and collect data on the sources of agricultural products and agricultural tourism sites in Samut Prakan Province and (2) to develop a working model of the source inspection system of agricultural products for introducing agricultural tourism using data mining techniques. (3) To develop an application to support agricultural tourism by monitoring the sources of agricultural products in Samut Prakan Province. According to the research, (1) ontology can accurately and appropriately verify the sources of developed agricultural products to a large extent (4.16±0.46). (2) The system has a high level of efficiency (4.27±0.63). (3) Results of satisfaction assessment by users with a high level of satisfaction with the system. (4.25±0.65). However, the system of monitoring the source of agricultural products that supports agritourism with this developed data-mining technique can be used to meet the needs of users.

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