Tour Guide Application for Tourist via Line Chatbot - In the case of Multicultural Tourism, Narathiwat Province -

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Kornsirinut Rothjanawan
Chonthisa Rattanachu
Wiyuda Phetjirachotkul


The objectives of this research composed of 1) to develop a tour guide application and provide information via Line Chatbot of multicultural tourism for southern border cities. 2) To evaluate the efficiency of the application in practical use via Line Chatbot in the specific location at Narathiwat Province 3) To evaluate the satisfaction and effectiveness of the application by providing updated and corrected various information and all times auto responses between the application and user for better convenience and practical use. An automatic response in the form of an official account (LINE Official Account) can provide multicultural tourism updated information has been developed the application using the System Development Life Cycle (SDLC) which uses Artificial Intelligence (AI), Natural Language Processing (NLP) technology and the dialogflow program. The application is divided into 3 parts: 1) the user interface, 2) the message processing part from the user, and 3) the fulfillment engine. The user can select the information from the rich menu and a shortcut menu that displays additional requirement for the user needs. The tourism information included tourist attractions, restaurants, accommodations, and tourist routes, etc. From the satisfaction assessment of the application, a sample data group of 100 tourists has been used statistical analysis included mean and standard deviation. The results of the research found that 1) the efficiency of the application via Line Chatbot from the expert is at a very good level (𝑥̅= 4.37, S.D. = 0.38) and 2) the satisfaction of users is at a very good level (𝑥̅= 4.37, S.D. = 0.38) under this specific development.

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