Innovative Development of Public Communication System in Police

Abstract

This study on the "Innovation to develop the role of community police officers in promoting media Literacy for the public" focuses on studying the role of community relations police officers in promoting public media literacy to propose guidelines for promoting media literacy to the public. The study uses a mixed research method to collect data using questionnaires with the community police officers and public relations in the responsible area of the Metropolitan Police Headquarters, totaling 270 people, including in-depth interviews and group discussions with qualified police officers in mass communications and faculty members of educational institutions. Data were analyzed using descriptive statistics and textual analysis. The results reveal that the most found social problems in individuals as arose from the effects of media are gambling, depression, suicide, sexual temptation, product scams, promotion of consumerism behavior, causing of stress and panic, and social media bullying. And the roles of police officers related to promoting media literacy to the public include: 1) dissemination of information, news, and various vital situations to the public with correctness and in a sudden manner 2) the role in preventing the impact of the media on the public; and 3) the role of dealing with the negative impact of the media's presentation of information. Meanwhile, the approaches for promoting media literacy include: 1) Training  2) Creating participation with the community, especially with community leaders, to create initiatives in monitoring community media 3) Creating cooperation between agencies at the local level such as educational institutions or social development agencies to jointly carry out activities in providing fundamental knowledge in media literacy and organizing activities to practice the skills in critical thinking and integrating media literacy with the school curriculum 4) Using community media to disseminate news and information to promote media literacy through handbooks, posters, and knowledge boards including broadcasting through the Public Address System and community radio to encourage people to consume media responsibly.