Innovative Wine Supply Chain Visibility Framework
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Abstract
Thailand has one of the highest wine import rates in Asia. The import taxes are expensive, especially luxury and premium wines and thus causing due to this, the smuggling of wine or illegal import of wine by forgery import documents often happens. Moreover, Thailand does not have an effective supervision that that enable able to verify the verification of imported wines against the documents submitted by the importer, limiting to only random inspection. As a result, the researcher has studied and designed the conceptual framework for wine supply chain visibility which focuses on the wine import and export process to ensure transparency and governance of the wine supply chain. It also aims to bring maximum benefits to institution in Thailand including other stakeholders. By institution in Thailand is able to increase the accuracy and reduce the time to verify the imported wine against the importer's documents in the system, while other stakeholders can verify the authenticity and current status of the wine at any time.
The conceptual framework of wine supply chain visibility is assessed by ten experts in the relevant fields such as wine, logistic and supply chain, technology, food and beverage, agricultural and Thai Customs answering the eleven questionnaires, and approach evaluated by Content validity index (CVI) statistical. The result and feedback from experts are positive, where all experts support the idea of the conceptual framework although there are some suggestions that can be applied and developed in the future conceptual framework.
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