The Adoption of Innovative Healthcare Wearable Devices in Thailand
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Abstract
Healthcare wearable devices are a rapidly growing type of information and communication technology (ICT) that facilitates healthcare delivery. Despite the potential benefits of innovative healthcare wearable technologies, little is known about the important factors that influence individual adoption in developing countries. The purpose of this research is to bridge that gap by developing an integrative model that explains consumers' intentions to use healthcare wearable devices based on the UTAUT, consumer innovation, and health consciousness. A self-administered questionnaire was distributed. The data was collected from 566 respondents who were all owners of a healthcare wearable device. The proposed research model was tested using a Structural Equation Model (SEM). The obtained results from SEM indicated that performance expectancy, effort expectancy, social influence, consumer innovativeness, and health consciousness have a direct positive effect on the customer’s intention to use healthcare wearable devices. This study will help business managers and social planners develop better policies and strategies to promote healthcare wearable device adoption in developing countries.
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