Strategies for Developing the Innovative Prototype of an Environmental Friendly Market A Case Study of Ying Charoen Market

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์์Narumol Tumwattana


This article aims to 1) Study the needs of customers and community about the environment of Ying Charoen Market. 2) Create strategies of development prototype of an environmentally friendly market in a Case Study of Ying Charoen Market using a questionnaire with 400 users of Ying Charoen Market. 

            The results of the study indicate that 1) for the needs of customers and community about the environment of Ying Charoen Market, the data from questionnaires reveals a high level of demand regarding the development strategies of the market. The demand with the highest opinion level is about the infrastructure, followed by the administration. The overall demand for the development prototype of an environmentally friendly market is high. The demand with the highest level of opinion is about the energy, followed by the waste and the wastewater respectively. As for factors relating to the administration, the structure and the management affect the development prototype of an environmentally friendly market in all aspects, including wastewater, waste, and energy. Information derived from group discussion indicates the need in administration factors including installation of shop signs and product labels, road development, sewer, landscaping, solid waste collection, cleanliness maintenance, giving away cloth bags, and foam use reduction. The information derived also indicate the need for a prototype in developing an environmentally friendly market in terms of wastewater, waste, and energy while users and related parties of the Ying Charoen Market demand for the administration and market structure that facilitates the development of an environmentally friendly market in terms of wastewater, waste, and energy. 2) As for the strategy of the development prototype of the environmentally friendly market in a case study of Ying Charoen Market aiming to the growth and expansion of the market in an environmentally friendly manner and to be a model for fresh markets in other areas to be adapted to be environmentally friendly markets, it consists of 3 strategies including 1) wastewater strategy 2) waste strategy and 3) energy strategy.


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