Advanced SME with M - commerce System Advanced SME with M - commerce System
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Abstract
"M-commerce with SME standards" Research aimed to analyze the causal pathways that influence the sustainable development of SME business in Thailand which examined the consistency of the structural equation model of SME business using M-commerce system. Moreover, it aimed to study the opinions of SME business entrepreneurs in Thailand toward the use of M-commerce system and study the opinions of SME users in Thailand toward the use of M-commerce system.
This research was designed as quantitative research which collected data from questionnaires and used the survey as research methodology and tools. The population is SME entrepreneurs and SME users who have a sample size of 400 samples but to be more efficient in analyzing the results. The sample size is suggested more 10% at 440 samples. Then, the relevant literature is summarized with the SME business component as conducted research in a sequential manner. It was found that the majority of SMEs surveyed responded to the questionnaire. The most SME businesses, which their fixed assets are less than 30 million baht, are employing less than 30 employees. In the general information section of the questionnaire, Most of SME's respondents were 220 female respondents, aged from 31 to 40 years old, with bachelor's degree, with current occupation as officers in the company, and average income ranged from 10,001 to 20,000 baht. The using the model of the structural equation for the satisfaction of SMEs was analyzed with SME entrepreneurs toward the use of the M-commerce system. The weight of the observed variable for each latent factor had linear coefficients between each others. It was found that the index of suitable for the model was x2 / df = 18 , GFI = .975 , RMSEA= .046, RMR= .003, NFI= .994, CFI= .998 และ p = .002 which are approximate acceptable criteria.
Keyword: M-commerce
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References
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