TY - JOUR AU - Thiabsang, Hathairat PY - 2016/04/21 Y2 - 2024/03/29 TI - Electronic commerce – a mobile commerce concept for the development of small and medium enterprises JF - Creative Science JA - Cre.Sci. VL - 8 IS - 1 SE - Research Article DO - UR - https://ph01.tci-thaijo.org/index.php/snru_journal/article/view/55344 SP - 192-198 AB - <span>The researcher’s objectives are to develop innovative concepts that support and encourage Small and <span>Medium Size Enterprises (SMEs) to develop better performance in their production, distribution and service activities.<br /><span>The researchers performed research to develop an understanding of the size of the market, as well as assisting <span>consumers with a better understanding of the product’s position in that market. The researchers found that by<br /><span>creating “Big Data”, Electronic Commerce (E-Commerce) and Mobile Commerce (M-Commerce) technologies can <span>provide a better competitive advantage by establishing the entrepreneur’s network. This network contributes to<br /><span>better data analysis and easier data accessibility. In conclusion, the use of “Big Data” can increase the SME’s <span>competitive advantage in order to compete with the present business situation, as well as enhancing the country's<br /><span>social and economic conditions, by distributing an income towards the country's population and the SME’s <span>entrepreneurs. Big Data Analytics is the leading information source for in-depth analysis, SME marketing planning<br /><span>and SME business decision making, using semi-structured and unstructured data analysis from various sources. It <span>also provides an innovative SME business model with new forms of electronic commerce. The measurement<br /><span>method is Big-O Notation, a Key Performance Indicator.</span></span></span></span></span></span></span></span></span></span></span></span><br /></span> ER -