Wahyudin, M., O. F. Sadhewa, H. Yuliando, C.-C. Chen, and K.-M. . Tsai. “Character and Readiness to Adopt Digital Marketing Technology: A Case Study of Small Retailers in Yogyakarta Province, Indonesia”. Engineering and Applied Science Research, vol. 50, no. 4, July 2023, pp. 343-9, https://ph01.tci-thaijo.org/index.php/easr/article/view/251137.