Study on The Color Feature of Harajuku-type Kawaii Fashion Comparison with Street Snap Images Using Colorfulness

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Peeraya Sripian
Keiko Miyatake
Michiko Ohkura


This research focuses on Harajuku-type Kawaii fashion style. Based on the fashion experience of the second author, we made the hypothesis that Harajuku-type Kawaii fashion contains high saturation and a large variety of color. In this work, we objectively tested these hypotheses by preparing original data sets of 3 styles: Harajuku-type Kawaii fashion, Harajuku Street snaps, and Shibuya Street snaps. We calculate saturation and employ colorfulness to quantify the variety of colors. The data sets were selected and properly modified based on heuristic rules according to the fashion experience so that each data set contains only images with typical features of its style. From the data analysis, we found that the saturation and colorfulness of Harajuku-type Kawaii fashion is statistically higher than the other two data sets. As a result, we successfully verified that Harajuku-type Kawaii fashion is very distinct in its saturation and colorfulness with statistical evidence.

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