เรืองดิษฐ ว., and โรจน์นิรุตติกุล ณ. “Marketing Mix Affecting Buying Decision Process of Michelin Tire In Bangkok Metropolitan”. Journal of Industrial Education, vol. 14, no. 3, Dec. 2015, pp. 677-83, https://ph01.tci-thaijo.org/index.php/JIE/article/view/123005.