Applying Innovation Characteristics in Technology Acceptance Model Innovation Acceptance Model
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Keywords:
I-AM AEC TAM Innovation Diffusion Innovation Characteristic
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Abstract
this article presents an idea about how to apply characteristic of innovation into Technology Acceptance Model (Innovation Acceptance Model: I-AM). The result is found that the application of innovation characteristic in TAM is possible under context of AEC diffusion for Pathum-thani people in Thailand by substituting perceived ease of use with: compatibility and complexity(b = .556) ; and substituting perceive usefulness with: relative advantage and observability(b = .289) (R2 = .707, TI = .839 and .289 respectively).
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ACTIS Article
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